InMobi an Indian Ad-Tech Start Up
Ad-Tech sector as the name itself suggests is formed by the addition of two words
In-Mobi (mKhoj), a multinational mobile ADTECH platform based in India, was previously known as mKhoj. Its platform is optimized for mobile devices and enables brands and developers to connect with consumers through contextual and personalized mobile advertising suggestions on mobile apps and devices.
Company Overview
| Startup | InMobi |
| Headquarters | Banglore, India |
| Sector | Mobile Adtech |
| Founded | 2007 |
| CEO | Naveen Tewari |
| Area Served | Worldwide |
| Website | www.inmobi.com |
The problem faced by advertisers before InMobi
In the past, traditional advertising methods such as pamphlets, hoardings, newspaper and magazine ads, radio spots, sponsorships, and free giveaways were used to promote products or services. However, businesses often struggled to keep track of their advertising spend and determine which methods were most effective. For instance, (if a company like ABC invested 100,000 rupees in pamphlets and hoardings, they had no reliable means of assessing which approach was yielding the best results.)
Solution of the problem by InMobi for advertisers
InMobi developed a digital platform that allows advertisers to not only promote their products or services, but also to monitor their advertising expenditure and tailor their campaigns to specific times and locations based on the data provided. This enables them to advertise more efficiently and effectively. For instance, (if ABC company spent 100,000 rupees on advertising through InMobi, they would have access to information on where their ads were displayed, who viewed them, and the resulting outcomes.)
InMobi history and founders
Inmobi earlier known as mKhoj was founded in 2007 as an SMS-based search and monetization. (For example, if A sent an SMS message containing the keyword “shoes” to the number 6767676, mKhoj would send deals related to shoes to A’s number via SMS.)
mKhoj was founded in Mumbai in 2007 by four individuals: Naveen Tiwari, Mohit Saxena, Amit Gupta, and Abhay Singhal. At the time, the company operated out of two rented apartments.
Initially, InMobi limited its operations to Asia specific due to limited funding. However, after rebranding from mKhoj, the company began expanding. In 2009. InMobi extended its services to Europe, and by the end of the following year, they had also expanded into the USA. In the USA, their competitor was AdMob, which had been acquired by Google.
InMobi Fundings, & Investments
| Date | Transaction Name | Money Raised | Lead Investors |
| Jan 1, 2019 | Venture Round | – | Lightbox |
| Sep 29, 2015 | Debt Financing | $100M | – |
| Dec 2, 2014 | Venture Round | $5M | SoftBank Capital |
| Sep 15, 2011 | Series C | $200M | SoftBank Capital |
| Jul 13, 2010 | Series B | $8M | Kleiner Perkins, Sherpalo Ventures |
| Jan 1, 2008 | Series A | $7.1M | – |
| Jan 1, 2007 | Angel Round | $500K | – |
How does In-Mobi makes money?
InMobi serves as a platform connecting advertisers and publishers, charging a commission from the former. Advertisers place their ads, while publishers provide articles, apps, or games where ads are shown. As a tech company, It supports customers by providing comprehensive performance data and ensuring that their advertising strategies are effective.
Subsidiaries Of InMobi
Glance a subsidiary of InMobi, a screen zero platform that helps users enjoy personalized content of their favorite language on the lock screen. In December 2020 Glance itself became a unicorn in under 2 years of founding and has also acquired Roposo a short video sharing platform and Shop 101 a reselling platform
Competitors Of In-Mobi
- Google AdMob
- Facebook Audience Network
- Unity Ads
- ADZ Junction
Happy Customers
- Swiggy
- LUX
- The Coca-Cola Company
- Hindustan Unilever
- Mondelez International
- Lenovo
- MediaLab
- MasterCard
FAQs
Is In-Mobi a B2B company?
Yes, it is a Business-to-business (B2B) Software as a service (SaaS) company
Is InMobi Profitable?
It took nearly 10 years for the startup to become profitable and was 2nd Profitable Unicorn in India
Is In-Mobi an Indian company?
In-Mobi formerly known as (mKhoj) is an Indian multinational technology company based in Bengaluru, India.
CEO of In-Mobi?
Naveen Tewari is the CEO of In-Mobi.